Lets imagine, for a second, that everything was okay. Nice isn't it? Now thats done, media! Producers do a lot of work. Choosing projects, hiring crew, choosing directors and sometimes casting. On top of that, and the subject of this mess, is research. Not just researching the project or the people involved but also the market. Market research is essential to finding out how the film will look and feel and also when it will come out. Lets look at a hypothetical situation. Lets say that I'm a big time producer and I have to do research for a big blockbuster. We're talking Marvel levels of big. What would I do. Read on for a weird not script but kind of script thing.
Producer-"So we have this big new Marvel Movie and we need to know some stuff"
Gary the research man-"First we should look at what similar movies are coming out and when. That way we can look at the competition and work out how long to leave between our movie and theres. Six months should be good."
Producer-"Fantastic! Gary you're one step closer to that big promotion I talked about! Now we know that which one of you fact nerds is going to tell me how to find out who will be watching this thing?"
Sandra the tea lady-"You could use the JICNARS scale. Using that you can look at different classes of people and what they might be in to. Then you can decide who to market it to. But then again what would I know. I just make tea."
Producer-"Excellent! Jenkins, my butler who was totally here the whole time, shake that woman's hand for me!"
Jenkins the butler who was totally there the whole time-"What woman sir?"
Producer-"Good god. She was never there. It was me all along."
Jenkins-"Very good sir."
Not really sure what happened at the end there but you get the general idea. Anyway, research is important and people get paid a lot to do it.
On another note this may be the most ridiculous thing I've ever done on this blog so hooray for me.
Producer-"So we have this big new Marvel Movie and we need to know some stuff"
Gary the research man-"First we should look at what similar movies are coming out and when. That way we can look at the competition and work out how long to leave between our movie and theres. Six months should be good."
Producer-"Fantastic! Gary you're one step closer to that big promotion I talked about! Now we know that which one of you fact nerds is going to tell me how to find out who will be watching this thing?"
Sandra the tea lady-"You could use the JICNARS scale. Using that you can look at different classes of people and what they might be in to. Then you can decide who to market it to. But then again what would I know. I just make tea."
Producer-"Excellent! Jenkins, my butler who was totally here the whole time, shake that woman's hand for me!"
Jenkins the butler who was totally there the whole time-"What woman sir?"
Producer-"Good god. She was never there. It was me all along."
Jenkins-"Very good sir."
Not really sure what happened at the end there but you get the general idea. Anyway, research is important and people get paid a lot to do it.
On another note this may be the most ridiculous thing I've ever done on this blog so hooray for me.